Engineering Success   In the last article of this series we began to go through the five-step model to develop a business model that works based on the Lean Start-up ideas and discussing how they worked in the case of Zerocopy. The first of those is to define an explicit Plan A. In this article, […]

Engineering Success During the annual congress of the graphic industry (Het Congres) organised by vigc[i], Maxime Carpentier (CEO of Zerocopy) was invited to give a presentation. The topic was how Zerocopy successfully launched a new business model in print. “Success can be engineered” was his overall message. I have met with him to go into […]